📕 Best books to learn UX research! In part 1 of this series, I focused on quantitative data with two excellent books. One is for basic reading tailored mainly to designers and the second one is advanced reading for researchers or A/B testing managers. ⁣⁣ ⁣⁣ 🤓 If you are just getting started in UX research, these books will catapult you forward! ➡️➡️➡️ ⁣⁣ ⁣⁣ 🧐 Many might feel a bit intimidated by stats, I know I was for a long time.⁣⁣ My advice is to think about the logic behind stats, and not about the math. Since frankly, the main skill needed to understand statistical concepts is analytical thinking, which is a key skill for UX designers!⁣⁣ ⁣⁣ 💪🏽 So, come to this topic with confidence, you already have everything you need to reach your goals. ⁣⁣ ⁣⁣ 💌 The best part of each post is your comments, so if you guys have any questions or thoughts, I am here to listen! 🙋🏻‍♀️⁣⁣