Introducing an incredibly talented #UX #Designer @tanvikanakia This is our first repost with Tanvi, but we’ll soon introduce a whole day where we just share the best posts from Tanvi. Welcome her to the community, folks.🙂 For a product to truly deliver value, it’s important that it is easy to use and addresses a real user need. Competitive advantage can be created by making your product more usable or solving user needs in novel ways but none of this guarantees that the product will be used. The ultimate goal of product development is not improving usability or usefulness but creating products that people actually use.