How to run A/B testing? - By: @uxbites - It’s one of the oldest quantitative research method out there that helps to test a hypothesis. It’s really important to validate any new idea or improvement, otherwise there’s no way to know what works and what doesn’t. This is even more important when you realise how easy is to set up an A/B test. How? See in the post. . It’s quantitative because the results are always binary, A will have better results than B or vice versa. . Also check out my post about how the company Wistia deducted an A/B test. I go through every step of the process. . Thank you all for being here and do not hesitate to ask questions, I’m friendly! Gabriel.