5 Typographic Tips & Tricks - By: @iamjesseshow - 1. Be intentional and control your narrative. Limit the amount of typefaces that you use in your project. Harmony is key. - 2. Pair your typography carefully: go incredibly different or 100% absolute the same. No in between. - 3. Build up our typography scale and stick with it from stat to finish! - 4. Give importance to your headline and bring a level of prominance to that headline over the body copy. Skip a weight (or two)! - 5. Increase your line height and let your typography breathe a little bit. Personal taste: use the golden ratio based on your current font size.