How to Design an Interview Guide? - Author: @sergio.design - This guide is focused on a formative test, It’s a stage where we want to validate a proposal. The participants of this test are the moderator, observer and the Notetaker. . 1⃣ Welcome: To start we must mention these points: - Thank you for your time. - Introduce ourselves, who are we? - Explain to the user why we are doing this test. - There are no right or wrong answers, we’re interested in knowing your experience. 2⃣ Profile information: - What is your name? - What is your age? - Mention who you live with. - What is your job? - Activities or things you like to do in your free time. 3⃣ Test objective: - The moderator explains the type of test (usability test, concept and others). - In the test, we must indicate that he thinks out loud. 4⃣ Detect stories: - The positive moments and frustrations. - Detect contradictions between what they say and do - Understand why they do what they do. - Understand the things that influence your actions and behaviors in your environment such as friends, family, places, etc. 5⃣ Clarify - It’s not about re-exploring with the user, if not clarifying points, for this, the best technique is “paraphrase”. . Thanks to read the article, 🙌 if you have some recomments, let me know in the comment below.