Happy Sunday friends! Today we'll talk a little about Don’t reinvent the wheel on UX! Jakob’s law is a principle that designers should rarely veer from. However, without shifts from features in design that are obviously flawed, a break from the norm (no matter how small) is crucial not just to the singular instance where it is implemented, but to the entire domain of design itself. As times pass and the content of the digital user keeps growing, it is important to understand that heuristics of usage will change and evolve, which ultimately means that a hard-and-fast approach to solving solutions via Jakob’s law could hinder design.