WHY THE MATCHA LATTE’S CONTAINER IS BLACK? ​🤔​ ​​ ​​COLD DRINKS IN JAPAN’S FAMILY MART ​​​🥤​The iced coffee is in a transparent cup but the iced matcha ​🍵​ is in a solid black cup. ​​ ​​​🙄​ WHY? ​​That’s because tea contains Chlorophyll. ​🌱​ ​​The lighting will cause Chlorophyll degradation. ​​ ​​​🌞​​🌞​​🌞​ ​​In the image is how the tea color changed under the lighting. ​​Matcha snack are often put in the non- transparent packaging as well to ensure the product quality. ​​ ​​​🍵​ Itoen’s green tac bottles add a design detail to keep the tea fresh with the same reason. ​​The zig-zag surface on the bottle reduces LED lighting at the convenience stores that may cause tea degradations. ​​ ​​FINAL Thoughts ​​​🎏​ Japanese are really taking their packaging design to the next level. It’s not only visually appealing but also enhancing the product experience by paying attention to the detail. ​☝🏽​Moreover, they are willing to invest in customizing the packaging. ​​ ​​-- ​​IMAGE: (slide 3) by Freepik