Why Microcopy Matters? @redona.dida I was one of those designers saying "I'm not the copywriter so I'll use lorem ipsum". I've learned that I was wrong and was making a lot of mistakes, so please don't make the same mistakes. "Lorem ipsum" is dead and you shouldn't use it. When writing for the user experience take into consideration that people don't have time, so be concise and clear, people usually want to know exactly what you are doing and why so be honest and transparent. They visit your website for a reason so help them by showing the actions that they can take. And create a voice for your brand people love authenticity. Now, do you understand why design and writing go together hand in hand?