💡What is the isolation effect? @redona.dida The Von Restorff effect, named afer psychiatrist Hedwig von Restorff (1906–1962), also called the isolation effect, predicts that an item that “stands out like a sore thumb” is more likely to be remembered than other items. This is a bias in favour of remembering the unusual. ●●○●● We can use this effect for different purposes and for different products. I highly recommend to test your design decision and try to understand if this is the best option for your product or service.