🇯🇵​​UX in Japan - Volume 2 ​​ ​​WEB DESIGN IN JAPAN ​​ ​​Introduction ​​ ​​​💁‍♀️​The features that make Japanese websites standout have several different reasons that are linguistic, cultural, and technical. ​​ ​​ ​​​👉​1 Linguistic Differences ​​ ​​Japanese can process a large amount of information without much time or amount of words. (Same for Chinese) ​​ ​​​📱​2 Technical Differences ​​ ​​Japan has been a late adopter when it comes to smartphones. Long before smartphones, Japan already had their own version of the mobile web on advanced flip phones. Websites were created for the flip phones' smaller screens; This has continued to influence the way sites are designed to this day. ​​ ​​Photo source: http://hayataki-masaharu.jp/web-typography-in-japanese/#.XiSDulMzbaZ ​​ ​​​🖍​3 Culture differences / Risk avoidance ​​ ​​Compares to other countries, Japanese businessmen tend to avoid taking risks. They don’t want to behave differently from others. On the other hand, the consumers in Japan also carefully examine the product before they purchase it. Assurance is required rather than challenge. ​​ ​​ ​​​🛍​4 Website for Advertising ​​ ​​Instead of treating the website as a product, Japanese use them as the advertisement. So they intend to put a lot of information on the website to attract the customer. ​​ ​​​🤓​5 Users’ Behavior ​​ ​​Japanese people tend to require more information from the website before converting. ​​ ​​​🆗​6 Final Thoughts ​​ ​​It might look cluttered to the western counterparts; However, the website is convenient for the Japanese who are craving for the information. ​​ ​​​😉​ ​​I hope enjoy this post! Next time I’d like to share some of the smart packaging in Japan.​🔖​Share with a friend if you like this post :)