Asking the right questions is crucial to having an efficient & effective design process- yet, so many designers don't know what questions to actually start.  So to kickstart your next design brief, think about including these questions as a minimum. Remember, unlike design; more is more! The more information you can learn about your client, the easier your job will be!  1. What is the purpose of the logo, and where will it be showcased? 2. What product/service does the business provide? 3. What are some long-term business objectives? 4. Who is your target audience? 5. Who are your competitors? 6What differentiates you from your competitors? 7. When would you like to see the project completed? EXTRA: What's your budget?