Personas are fictional characters created to represent different types of people that will use a specific product or service. 👨🏻👵🏻👱🏻‍♀️👨🏻‍🔧👩🏻‍💼 - By: @morejanda - ✅ Personas should include demographics: Gender, Age, Income, Education, Occupation, Brand Affinities, Hobbies, Location, Brief Biography, Job History Background, Family - ✅ Personas should include psychographics: Goals, Attitudes, Worries & Fears, Hopes & Dreams, Interests, Likes, Dislikes, Challenges, Motivations, Behaviors - - Demographics explain “who.” (i.e. “who” a specific target user is.) - - Psychographics explain “why.” (i.e. “why” a specific target user will behave a certain way.) - - 1️⃣ Create personas that match each of your target users (usually 3-5). 2️⃣ Give them each a name and a photo. 3️⃣ Make a one page document for each. 4️⃣ Refer to your personas often during your design process. Make them “part of your team.” - - - 💥💥💥Personas help designers build empathy by gaining a perspective similar to the user they are designing for.💥💥💥