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User Personas
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Overview
User personas are often used in user-centered design and marketing to represent a certain user type that might use a product in a similar way. Often the information of each persona is gathered from user research and combined in a fictional character. Personas help to visualize and segment possible user types for better communication and design positioning. Each persona I created has its bio, goals, concerns, and motivations. For a better understanding, there is also some information about personality, age, occupation, location, and archetype.